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The Mascots of Marketing
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. You’ve seen them. You know them by name. Mascots. Over the years, many businesses have utilized mascots as a way to promote their brand. From Ronald McDonald…
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3 Video Marketing Ideas for Small Businesses
Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for…
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3 Influential Ad Campaigns
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. The United States has been a unique country from its founding. Ours is a land of opportunity and promise, where multitudes of different businesses have formed and…
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3 Steps to a Google Friendly Site
While all major search engines use some form of search engine optimization, Google is undoubtedly the biggest search engine available. Unlike some search engines, Google strives to promote quality content over fluff. It rewards sites with the most helpful information by giving them higher spots on the results pages. These spots are determined by GoogleBot,…
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5 Tips for Picking Fonts
Fonts are easily one of the coolest parts of graphic design. There are so many fonts to choose from and people are making more all the time. If you’re new to typography, it can be challenging to sift through so many fonts. Here are 5 tips to help you pick fonts that will elevate your…
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Marketing for Churches
Churches and marketing don’t always have a strong association between them. The word “marketing” can feel very business-y. Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market” or “the process or technique of promoting, selling, and distributing a product or service.” While that is true, you can also think…
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Does My Business Need Marketing?
Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in…
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Fun Marketing Ideas
Marketing is an essential part of building and running a successful business or organization. Your approach to marketing will often vary depending on your end goal. A good general rule of thumb is to think of marketing as a way of getting people’s attention. It doesn’t have to be stuffy or full of fancy jargon,…
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Ideas for Engaging Content
As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why…
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Marketing on YouTube
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other…
