• 3 Accessibility Tips for your Website

    When you set up a website for your small business, there are lots of things to keep in mind. We’ve previously discussed SEO tips and best practices for Google. One of Google’s main goals is to provide users with quality results for the questions they ask, and part of what helps them determine the quality…

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  • Podcast Marketing

    Podcasting has become a staple in the online media world. Humanity has a long history of audio-based entertainment. From the days of oral traditions, where storytellers would spin tales, to more modern technology, like the radio, audio has long been an effective way to share information and learn new things. Podcasting as we know it…

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  • 3 Tips for Better Photos

    Photography is more accessible now than ever before. Between smartphones and digital cameras, most people have the tools to take good photos at their fingertips. But having the right tools doesn’t necessarily mean your photos will accomplish what you’re trying to accomplish when you take them. Below are 3 tips to help you take better…

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  • Growing Social Media for Small Businesses

    One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…

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  • What is People-First Content?

    Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is,…

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  • Marketing Munchies

    In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anyone who’s spent time in business knows that when a market is saturated with competition, it can be hard to break through and get noticed. Fast food,…

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  • The History of Marketing & Advertising

    The history of marketing and advertising extends throughout human history. For centuries, we’ve been making products, marking them, and trading or selling them to others in exchange for some form of currency. While scholars debate certain details, it’s hard to deny the existence of marketing and advertising when you look back over time. The Ancient…

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  • Header image that says "Ad Corner: The Mascots of Marketing"

    The Mascots of Marketing

    In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. You’ve seen them. You know them by name. Mascots. Over the years, many businesses have utilized mascots as a way to promote their brand. From Ronald McDonald…

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  • 3 Video Marketing Ideas for Small Businesses

    Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for…

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  • Header image that says "Ad Corner: 3 Influential Ad Campaigns"

    3 Influential Ad Campaigns

    In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. The United States has been a unique country from its founding. Ours is a land of opportunity and promise, where multitudes of different businesses have formed and…

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