How to Write a Blog Post

If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed. … Read moreHow to Write a Blog Post

Cultural Catchphrases

Header image that says "Ad Corner: Cultural Catchphrases"

In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anheuser-Busch is a well-known brewing company that distributes beers under a variety of names, including Budweiser and Bud Light. Today we’re going to look at two different … Read moreCultural Catchphrases

Podcast Marketing

Podcasting has become a staple in the online media world. Humanity has a long history of audio-based entertainment. From the days of oral traditions, where storytellers would spin tales, to more modern technology, like the radio, audio has long been an effective way to share information and learn new things. Podcasting as we know it … Read morePodcast Marketing