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    Branding v. Marketing

    Marketing and branding are two terms you’ll often hear together. They’re both strategies to help promote businesses and their products or services. While they have some similarities and often work together, there are also important distinctions. Here’s a breakdown of the differences between the two. What is Branding? Branding refers to the process of creating…

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    Color Psychology in Marketing

    Color psychology is complicated but cool, nonetheless. People’s perceptions of color are influenced by a variety of factors. Personal preference, cultural meaning, differing experiences, and the context of the color’s actual use can all impact how you view a color’s meaning and association. Most colors have a range of both positive and negative associations. For…

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    3 Ways to Encourage Repeat Business

    If you’re a small business owner, you probably already know that some of your best customers are returning customers. It’s always exciting to meet new clients and grow your customer base, but there’s nothing like that bond you form with customers who know your business and like it. In this article, we’re going to discuss…

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    3 Big Brand Marketing Tactics for Your Small Business

    While there are probably some big-name brands you can think of that seemed to have overnight success, most brands become household names after considerable time and effort. Can you, as a small business, market like a big brand? While you may not be able to spend 7 million dollars on a Super Bowl commercial or…

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    5 Famous Super Bowl Commercials

    For almost 60 years, the Super Bowl has drawn massive audience. It has served as a cultural event discussed by both football fans and non-football fans alike. From the sometimes-controversial half-time shows to the actual games themselves, people still talk about Super Bowl moments from years past. One iconic part of every Super Bowl experience…

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    Applying Retail Marketing to Your Small Business’s Storefront

    Marketing is, in a lot of ways, a form of applied psychology. There are lots of factors that go into a customer’s purchasing decisions. As a small business owner, you can use marketing to guide those decisions in your direction. In this post, we’re going to look at some successful examples of applied marketing that…

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    5 Halloween Ads to Give You a Laugh

    In honor of spooky season, we’ve compiled some fun Halloween-themed ads for a new edition of Ad Corner. They’re not too spooky, but feel free to grab a teddy bear or turn on some extra lights before continuing. Here are 5 Halloween ads to give you a jump (or a laugh): 1. Reese’s Peanut Butter…

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    The Pros + Cons of Rebranding

    Branding is an important part of any marketing strategy. But what should you do if your marketing isn’t working? Maybe your brand looks too old, or you’ve recently suffered a hit from a public relations crisis. This may be the time to consider a rebrand. What is rebranding? Rebranding refers to a change or changes…

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    Bluesky + Threads + Twitter, oh my!

    Ever since Elon Musk purchased Twitter, users have been polarized. In December of 2022, Mastodon seemed like a promising alternative. Although it could still take off, it has yet to see the rapid success most social platforms see when they climb the ranks. As users continue to search for the Holy Grail of Twitter replacements…

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    How to Build a Brand in 7 Steps

    Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…

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