Category: Social Media

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Bluesky + Threads + Twitter, oh my!

    Ever since Elon Musk purchased Twitter, users have been polarized. In December of 2022, Mastodon seemed like a promising alternative. Although it could still take off, it has yet to see the rapid success most social platforms see when they climb the ranks. As users continue to search for the Holy Grail of Twitter replacements…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Mastodon: The New Twitter?

    If you’ve spent any amount of time on Twitter recently, you’ve likely heard of a lesser-known platform called Mastodon. It is a different take on the familiar concept of social media, and some small businesses may find it’s worth checking out. In this post, we’ll go over the similarities and differences between Mastodon and Twitter,…

    |

  • A blue header image featuring an icon of a film camera in the center and faded video icons in the background

    Marketing on TikTok

    For roughly the last two years, TikTok has blown up on the social media scene. What started as an app for pre-teens (originally called Music.ly) has since gained serious traction among a wide range of users. Unlike its many social media predecessors, TikTok’s popularity seemed to spike practically overnight and, so far, it’s maintaining its…

    |

  • A blue header image featuring an icon of a camera in the center and faded photography icons in the background

    10 Tips for Boosting Instagram Engagement

    Instagram is one of the most popular social media platforms in the United States. It can be an excellent place to market your small business and connect with your customers. Building an audience on Instagram relies heavily on the amount of engagement you get through your posts. Here are 10 tips to help you improve…

    |

  • A blue header image featuring an icon of a hashtag (pound sign) in the center and faded social media and bird icons in the background

    7 Tips to Grow Your Twitter Following

    Starting a new social media account may seem a little daunting at first, but it can be a worthwhile investment when marketing your small business. Twitter—a social media site that allows you to communicate with small posts—can be a good place to build up a following. Twitter is a great place to put out information…

    |

  • A blue header image featuring an icon of a growing bar graph in the center and faded marketing icons in the background

    Growing Social Media for Small Businesses

    One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…

    |

  • A blue header image featuring an icon of a thumbs up in the center and faded social icons in the background

    Ideas for Engaging Content

    As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Marketing on YouTube

    YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Marketing on Twitter

    Twitter was founded in 2006. By 2013, it ranked in the top 10 most visited websites (Source). While it is not as popular as Facebook or Instagram, Twitter does boast over 100 million users and maintains it’s place as a social media giant. According to Pew Research most Twitter users fall in the 18-29 year…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Marketing on Instagram

    Instagram first appeared on the social media scene in 2010. It would then go on to explode with popularity, gaining one million users within just two months of its release (Source). Instagram quickly established itself as a social media giant and continues to be one today. Unlike some social platforms, Instagram’s user demographics skew heavily…

    |