Category: Small Business

  • 3 Ways to Encourage Repeat Business

    If you’re a small business owner, you probably already know that some of your best customers are returning customers. It’s always exciting to meet new clients and grow your customer base, but there’s nothing like that bond you form with customers who know your business and like it. In this article, we’re going to discuss…

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    3 Big Brand Marketing Tactics for Your Small Business

    While there are probably some big-name brands you can think of that seemed to have overnight success, most brands become household names after considerable time and effort. Can you, as a small business, market like a big brand? While you may not be able to spend 7 million dollars on a Super Bowl commercial or…

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    Applying Retail Marketing to Your Small Business’s Storefront

    Marketing is, in a lot of ways, a form of applied psychology. There are lots of factors that go into a customer’s purchasing decisions. As a small business owner, you can use marketing to guide those decisions in your direction. In this post, we’re going to look at some successful examples of applied marketing that…

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  • The Pros + Cons of Rebranding

    Branding is an important part of any marketing strategy. But what should you do if your marketing isn’t working? Maybe your brand looks too old, or you’ve recently suffered a hit from a public relations crisis. This may be the time to consider a rebrand. What is rebranding? Rebranding refers to a change or changes…

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  • How to Build a Brand in 7 Steps

    Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…

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  • 5 Content Marketing Mistakes

    Content marketing plays an important role in today’s online world. There are, however, several mistakes a small business can make when it comes to content marketing. In today’s blog, we’re going to cover 5 of the most common content marketing mistakes, and why you should avoid them when you market your small business. 1. Having…

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  • Reviews are Worth 5 Stars

    Scene 1: You just moved to a new town and bought a house. Everything is great until—oh no–there’s a leak in the bathroom! You don’t know the area, you don’t have any friends or family nearby, and you don’t know the first thing about repairing leaks. What do you do? Scene 2: You muster up…

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  • Marketing with Videos

    If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…

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  • A Small Business Marketing Checklist

    When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…

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  • Events for Berks County Businesses

    If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…

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