Photography is more accessible now than ever before. Between smartphones and digital cameras, most people have the tools to take good photos at their fingertips. But having the right tools doesn’t necessarily mean your photos will accomplish what you’re trying to accomplish when you take them. Below are 3 tips to help you take better … Read more3 Tips for Better Photos
One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: Keep your current audience engaged Reach and engage new audiences We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun … Read moreGrowing Social Media for Small Businesses
Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is, … Read moreWhat is People-First Content?
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. You’ve seen them. You know them by name. Mascots. Over the years, many businesses have utilized mascots as a way to promote their brand. From Ronald McDonald … Read moreThe Mascots of Marketing
Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for … Read more3 Video Marketing Ideas for Small Businesses
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. The United States has been a unique country from its founding. Ours is a land of opportunity and promise, where multitudes of different businesses have formed and … Read more3 Influential Ad Campaigns
Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in … Read moreDoes My Business Need Marketing?
Marketing is an essential part of building and running a successful business or organization. Your approach to marketing will often vary depending on your end goal. A good general rule of thumb is to think of marketing as a way of getting people’s attention. It doesn’t have to be stuffy or full of fancy jargon, … Read moreFun Marketing Ideas
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other … Read moreMarketing on YouTube
Twitter was founded in 2006. By 2013, it ranked in the top 10 most visited websites (Source). While it is not as popular as Facebook or Instagram, Twitter does boast over 100 million users and maintains it’s place as a social media giant. According to Pew Research most Twitter users fall in the 18-29 year … Read moreMarketing on Twitter