Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for the hearing impaired. They are an effective way to grab your audience’s attention and communicate clearly. Below are 3 video marketing ideas that you can use to market your small business.
Video tours are a great way to introduce new customers to you and your business. If your product or service is of the more niche variety, a video tour can explain what you sell. It can also be a fun way to show how you make your products and why it will benefit your customers. You can add this video tour to your website, or you can feature it on your Google business listing or social media pages. Video tours are also a great time to include some drone footage and up the production quality, giving your business a professional look.
Vlogs, or video blogs, can be as broad or specific as you want them to be. You could opt for the more traditional form of vlogging, popularized by YouTube, where you sit in front of a camera and tell stories, explain concepts, or react to things from your field. You can also take advantage of social media, like Tik Tok or Instagram, to show smaller snippets of your business and/or operations. Both longer vlogs and shorter ones are a nice way to show some personality and humanize your business for your customers.
The most obvious form of video marketing to consider is the commercial. Whether it’s run on television, before a YouTube video, or popping up on a Facebook feed, video commercials continue to be a major form of video-based advertising. And while the idea itself may not seem groundbreaking, there are a lot of ways you can approach commercials to stand out from your competitors. You can use commercials to entertain your audience, inform them, or tell compelling stories. A good commercial will stick with customers and help them to recognize and remember your business. A great commercial will encourage customers to share it with others and spread that recognition.
If you would like to market your business through videos, contact Bold River Marketing. We can shoot, edit, and produce videos for your small business on location or in our studio. Call us today to get started with your video marketing!