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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
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23 Pieces of Marketing Trivia to Ring in 2023
2022 is wrapping up and 2023 is on its way! For this week’s blog, we’ve scoured the internet for interesting marketing and advertising trivia. Use this trivia to dazzle friends and family at a New Year’s Eve party or dominate in trivia-based board games. Or, you know, just read it for fun! Whatever the case…
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5 Holiday Ads to Brighten Your Spirit
The holidays are in full swing and we’ve rounded up some popular, festive ads for this week’s Ad Corner. You’ll laugh, you’ll cry, and you’ll see some great examples of nostalgia in action. Here are 5 Holiday Ads to brighten your spirit: 1. Hershey Kisses — “Christmas Bells” In this simple yet charming ad, we…
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Mastodon: The New Twitter?
If you’ve spent any amount of time on Twitter recently, you’ve likely heard of a lesser-known platform called Mastodon. It is a different take on the familiar concept of social media, and some small businesses may find it’s worth checking out. In this post, we’ll go over the similarities and differences between Mastodon and Twitter,…
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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
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Drone Photography & Drone Video
There’s nothing like a bird’s eye view from the sky, and with drone photography and video, you can offer that to your customers! Whether it’s real estate photography, video of a large crowd at your event, or opening footage to show the city you work in, drone photography and video provides fantastic value to your…
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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…
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3 SEO Tips for Your Website
We’ve written about Search Engine Optimization (SEO) before, and we’re back with some more SEO tips. There’s a lot you can do to help optimize your website for search engine traffic and this article is not an extensive list by any means. It will, however, give you some more ideas for how you can better…
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5 Thanksgiving Ads to Inspire You
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Thanksgiving is right around the corner, so we’re going to take a look at some fun and inspirational advertising with a Thanksgiving theme. From making you laugh…
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Events for Berks County Businesses
If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…
