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Marketing on Facebook
Facebook has been an internet powerhouse since it came on the scene in the early 2000s. It continues to dominate the digital space in the United States and comes in second as the most used social media platform (trailing behind YouTube). Facebook’s base spans multiple generations, genders, and political alignments, making for a diverse population…
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2 Things You Got Wrong About Marketing
Marketing plays a vital role in running a successful business. Without marketing, your business is likely to plateau or even fail. Below are a couple of misconceptions business owners have about marketing and why you should think about those misconceptions differently. “I’ll market more when I get bigger.” This is a fairly common response to…
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Picking Colors for Your Brand
We’ve already talked about logos, branding, and color systems (be sure to check out those posts if you haven’t yet). In this post, we’re going to talk about 3 different color palettes and provide you with some tips on picking one for your brand. Back to basics For starters, it’s important to know the basics…
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4 Color Systems You Should Know
So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone…
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Picking Promotional Items
One part of marketing that’s been around for decades is the promotional item. Take a quick look around your house or office and you’re sure to find at least one of the following branded things: pens, note pads, stress balls, or calendars. There are, of course, a whole plethora of promotional items available beyond just…
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Picking the Right Social Media Platform
Marketing on social media can be a great opportunity. 72% of U.S. adults use social media. Of that 72%, around half are using social media daily, and roughly another quarter are using it weekly. There are very few other marketing options that will be able to get you the kind of reach that social media…
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3 Reasons You Should Consider Blogging
When you set out to create a website for your business, there are several pieces of information to include. One piece that may be less obvious is the blog. Nowadays you can find blogs on virtually any topic. From cooking to photography to looking for Bigfoot to crocheting the perfect sweater, blogs are a great…
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Some Dos and Don’ts for Social Media
Social media provides you with the unique opportunity to connect with a wide audience. There are many different social platforms and each one appeals to a different demographic of people. While there are certain things that apply to specific platforms, there are some general rules of thumb that can help you grow your audience across…
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Designing with C.R.A.P.
Design is, essentially, a system by which you organize information. Good design tells a story or communicates a message in a way that is both easily understood and aesthetically pleasing. It is the intersection between substance and flash. If you’re unfamiliar with design, it can be difficult to determine what makes certain designs effective and…
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What is Branding?
The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how…
