Picking Colors for Your Brand

We’ve already talked about logos, branding, and color systems (be sure to check out those posts if you haven’t yet). In this post, we’re going to talk about 3 different color palettes and provide you with some tips on picking one for your brand. Back to basics For starters, it’s important to know the basics … Read morePicking Colors for Your Brand

4 Color Systems You Should Know

So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone … Read more4 Color Systems You Should Know

Picking Promotional Items

One part of marketing that’s been around for decades is the promotional item. Take a quick look around your house or office and you’re sure to find at least one of the following branded things: pens, note pads, stress balls, or calendars. There are, of course, a whole plethora of promotional items available beyond just … Read morePicking Promotional Items

Designing with C.R.A.P.

Design is, essentially, a system by which you organize information. Good design tells a story or communicates a message in a way that is both easily understood and aesthetically pleasing. It is the intersection between substance and flash. If you’re unfamiliar with design, it can be difficult to determine what makes certain designs effective and … Read moreDesigning with C.R.A.P.

What is Branding?

The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how … Read moreWhat is Branding?

Do I Need a Logo?

One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and … Read moreDo I Need a Logo?