Category: Branding

  • 3 Tips for Humanizing Your Brand

    People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand […]

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  • 5 Tips for Picking Fonts

    Fonts are easily one of the coolest parts of graphic design. There are so many fonts to choose from and people are making more all the time. If you’re new to typography, it can be challenging to sift through so many fonts. Here are 5 tips to help you pick fonts that will elevate your […]

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  • Picking Colors for Your Brand

    We’ve already talked about logos, branding, and color systems (be sure to check out those posts if you haven’t yet). In this post, we’re going to talk about 3 different color palettes and provide you with some tips on picking one for your brand. Back to basics For starters, it’s important to know the basics […]

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  • 4 Color Systems You Should Know

    So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone […]

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  • Picking Promotional Items

    One part of marketing that’s been around for decades is the promotional item. Take a quick look around your house or office and you’re sure to find at least one of the following branded things: pens, note pads, stress balls, or calendars. There are, of course, a whole plethora of promotional items available beyond just […]

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  • Designing with C.R.A.P.

    Design is, essentially, a system by which you organize information. Good design tells a story or communicates a message in a way that is both easily understood and aesthetically pleasing. It is the intersection between substance and flash. If you’re unfamiliar with design, it can be difficult to determine what makes certain designs effective and […]

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  • What is Branding?

    The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how […]

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  • Do I Need a Logo?

    One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and […]

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