When you set up a website for your small business, there are lots of things to keep in mind. We’ve previously discussed SEO tips and best practices for Google. One of Google’s main goals is to provide users with quality results for the questions they ask, and part of what helps them determine the quality … Read more3 Accessibility Tips for your Website
Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is, … Read moreWhat is People-First Content?
While all major search engines use some form of search engine optimization, Google is undoubtedly the biggest search engine available. Unlike some search engines, Google strives to promote quality content over fluff. It rewards sites with the most helpful information by giving them higher spots on the results pages. These spots are determined by GoogleBot, … Read more3 Steps to a Google Friendly Site
Marketing plays a vital role in running a successful business. Without marketing, your business is likely to plateau or even fail. Below are a couple of misconceptions business owners have about marketing and why you should think about those misconceptions differently. “I’ll market more when I get bigger.” This is a fairly common response to … Read more2 Things You Got Wrong About Marketing
When you set out to create a website for your business, there are several pieces of information to include. One piece that may be less obvious is the blog. Nowadays you can find blogs on virtually any topic. From cooking to photography to looking for Bigfoot to crocheting the perfect sweater, blogs are a great … Read more3 Reasons You Should Consider Blogging
Defining SEO Search engine optimization—more commonly known as SEO—is a method you can use so your website and other internet content appears higher on the results page of a search engine. Most SEO tips are geared toward Google because it is the most widely used search engine. Bing and Yahoo both have similar tips. In … Read moreWhat is SEO & Where Do I Start?