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5 Content Marketing Mistakes
Content marketing plays an important role in today’s online world. There are, however, several mistakes a small business can make when it comes to content marketing. In today’s blog, we’re going to cover 5 of the most common content marketing mistakes, and why you should avoid them when you market your small business. 1. Having…
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The Importance of Copywriting
A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product,…
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The Pros & Cons of Artificial Intelligence
Artificial intelligence (or AI) has been a hot topic for some time now. As more and more new programs are developed, people are asking how AI will affect our online landscapes. Should we dive headfirst into this new technology? Or should we exercise caution and simply dip our toes? Let’s discuss. What is Artificial Intelligence?…
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Reviews are Worth 5 Stars
Scene 1: You just moved to a new town and bought a house. Everything is great until—oh no–there’s a leak in the bathroom! You don’t know the area, you don’t have any friends or family nearby, and you don’t know the first thing about repairing leaks. What do you do? Scene 2: You muster up…
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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
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23 Pieces of Marketing Trivia to Ring in 2023
2022 is wrapping up and 2023 is on its way! For this week’s blog, we’ve scoured the internet for interesting marketing and advertising trivia. Use this trivia to dazzle friends and family at a New Year’s Eve party or dominate in trivia-based board games. Or, you know, just read it for fun! Whatever the case…
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5 Holiday Ads to Brighten Your Spirit
The holidays are in full swing and we’ve rounded up some popular, festive ads for this week’s Ad Corner. You’ll laugh, you’ll cry, and you’ll see some great examples of nostalgia in action. Here are 5 Holiday Ads to brighten your spirit: 1. Hershey Kisses — “Christmas Bells” In this simple yet charming ad, we…
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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…
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Events for Berks County Businesses
If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…
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