Podcast Marketing


A blue header image featuring an icon of a microphone in the center and faded podcasting icons in the background

Podcasting has become a staple in the online media world. Humanity has a long history of audio-based entertainment. From the days of oral traditions, where storytellers would spin tales, to more modern technology, like the radio, audio has long been an effective way to share information and learn new things. Podcasting as we know it today started in the early 2000s, slowed down for a bit, and had a sort of renaissance in the last 5 years. Nowadays, there are thousands of podcasts available online, covering all sorts of topics.

What are the pros of podcasting?

With a podcast, you can reach wider audiences and expand your online platform. Unlike media that relies on a specific schedule (like television or even certain movies), podcasts are available on demand. Listening is more passive than watching or reading something, so audiences can tune in while doing the dishes, folding laundry, or finishing other tasks that don’t require someone’s full attention. Podcasts can also make for good listening in the car.

Another great thing about podcasts is their flexibility. You can make them as long or as short as you like. Because you are not boxed in by a specific length of time, you can tell more nuanced stories to your audience. You also have the ability to reach your audience in a more authentic way.

Podcasting and Your Small Business

With all of the flexibility, you can create a large, loyal following through podcasts. This can be a great way to promote your small business by growing awareness of who you are and what you do. You can also actively show your audience your expertise as they listen to what you say. Most podcasts are about niche subjects, so yours can relate back to your business. If you’re a baker, maybe you can podcast about your most memorable kitchen adventures. If you’re a contractor, maybe you can tell your craziest contracting stories or talk about the best times to build certain things. There’s lots of room in podcasting, so don’t be afraid to get creative!

In conclusion

If you’re interested in podcasting, or other forms of marketing, give us a call! Bold River Marketing can help you grow your small business and reach new audiences online. We’d love to work with you, so contact us and let us know how we can help.