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The Pros + Cons of Rebranding
Branding is an important part of any marketing strategy. But what should you do if your marketing isn’t working? Maybe your brand looks too old, or you’ve recently suffered a hit from a public relations crisis. This may be the time to consider a rebrand. What is rebranding? Rebranding refers to a change or changes…
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Bluesky + Threads + Twitter, oh my!
Ever since Elon Musk purchased Twitter, users have been polarized. In December of 2022, Mastodon seemed like a promising alternative. Although it could still take off, it has yet to see the rapid success most social platforms see when they climb the ranks. As users continue to search for the Holy Grail of Twitter replacements…
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How to Build a Brand in 7 Steps
Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…
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5 Content Marketing Mistakes
Content marketing plays an important role in today’s online world. There are, however, several mistakes a small business can make when it comes to content marketing. In today’s blog, we’re going to cover 5 of the most common content marketing mistakes, and why you should avoid them when you market your small business. 1. Having…
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The Importance of Copywriting
A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product,…
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Long Pages vs. Short Pages
When setting up a website that is optimized for SEO, there are a number of questions that must be answered. How many pages should you make? How many keywords should you include on each page? How many links should each page include, and to where should they link? These are all important details and each…
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The Pros & Cons of Artificial Intelligence
Artificial intelligence (or AI) has been a hot topic for some time now. As more and more new programs are developed, people are asking how AI will affect our online landscapes. Should we dive headfirst into this new technology? Or should we exercise caution and simply dip our toes? Let’s discuss. What is Artificial Intelligence?…
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Keyword Research + SEO
Search engine optimization (or SEO) is a great way to drive more traffic to your small business’s website. Through engaging and helpful content, you can increase your rank on search engines and get more eyes on your business. The more people see your business, the more likely they’ll be to remember it. And remembering is…
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Reviews are Worth 5 Stars
Scene 1: You just moved to a new town and bought a house. Everything is great until—oh no–there’s a leak in the bathroom! You don’t know the area, you don’t have any friends or family nearby, and you don’t know the first thing about repairing leaks. What do you do? Scene 2: You muster up…
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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
