While all major search engines use some form of search engine optimization, Google is undoubtedly the biggest search engine available. Unlike some search engines, Google strives to promote quality content over fluff. It rewards sites with the most helpful information by giving them higher spots on the results pages. These spots are determined by GoogleBot, … Read more3 Steps to a Google Friendly Site
Fonts are easily one of the coolest parts of graphic design. There are so many fonts to choose from and people are making more all the time. If you’re new to typography, it can be challenging to sift through so many fonts. Here are 5 tips to help you pick fonts that will elevate your … Read more5 Tips for Picking Fonts
Churches and marketing don’t always have a strong association between them. The word “marketing” can feel very business-y. Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market” or “the process or technique of promoting, selling, and distributing a product or service.” While that is true, you can also think … Read moreMarketing for Churches
Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in … Read moreDoes My Business Need Marketing?
Marketing is an essential part of building and running a successful business or organization. Your approach to marketing will often vary depending on your end goal. A good general rule of thumb is to think of marketing as a way of getting people’s attention. It doesn’t have to be stuffy or full of fancy jargon, … Read moreFun Marketing Ideas
As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why … Read moreIdeas for Engaging Content
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other … Read moreMarketing on YouTube
Twitter was founded in 2006. By 2013, it ranked in the top 10 most visited websites (Source). While it is not as popular as Facebook or Instagram, Twitter does boast over 100 million users and maintains it’s place as a social media giant. According to Pew Research most Twitter users fall in the 18-29 year … Read moreMarketing on Twitter
Instagram first appeared on the social media scene in 2010. It would then go on to explode with popularity, gaining one million users within just two months of its release (Source). Instagram quickly established itself as a social media giant and continues to be one today. Unlike some social platforms, Instagram’s user demographics skew heavily … Read moreMarketing on Instagram
Facebook has been an internet powerhouse since it came on the scene in the early 2000s. It continues to dominate the digital space in the United States and comes in second as the most used social media platform (trailing behind YouTube). Facebook’s base spans multiple generations, genders, and political alignments, making for a diverse population … Read moreMarketing on Facebook