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The Importance of Copywriting
A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product,…
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Long Pages vs. Short Pages
When setting up a website that is optimized for SEO, there are a number of questions that must be answered. How many pages should you make? How many keywords should you include on each page? How many links should each page include, and to where should they link? These are all important details and each…
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The Pros & Cons of Artificial Intelligence
Artificial intelligence (or AI) has been a hot topic for some time now. As more and more new programs are developed, people are asking how AI will affect our online landscapes. Should we dive headfirst into this new technology? Or should we exercise caution and simply dip our toes? Let’s discuss. What is Artificial Intelligence?…
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Keyword Research + SEO
Search engine optimization (or SEO) is a great way to drive more traffic to your small business’s website. Through engaging and helpful content, you can increase your rank on search engines and get more eyes on your business. The more people see your business, the more likely they’ll be to remember it. And remembering is…
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Reviews are Worth 5 Stars
Scene 1: You just moved to a new town and bought a house. Everything is great until—oh no–there’s a leak in the bathroom! You don’t know the area, you don’t have any friends or family nearby, and you don’t know the first thing about repairing leaks. What do you do? Scene 2: You muster up…
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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
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23 Pieces of Marketing Trivia to Ring in 2023
2022 is wrapping up and 2023 is on its way! For this week’s blog, we’ve scoured the internet for interesting marketing and advertising trivia. Use this trivia to dazzle friends and family at a New Year’s Eve party or dominate in trivia-based board games. Or, you know, just read it for fun! Whatever the case…
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5 Holiday Ads to Brighten Your Spirit
The holidays are in full swing and we’ve rounded up some popular, festive ads for this week’s Ad Corner. You’ll laugh, you’ll cry, and you’ll see some great examples of nostalgia in action. Here are 5 Holiday Ads to brighten your spirit: 1. Hershey Kisses — “Christmas Bells” In this simple yet charming ad, we…
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Mastodon: The New Twitter?
If you’ve spent any amount of time on Twitter recently, you’ve likely heard of a lesser-known platform called Mastodon. It is a different take on the familiar concept of social media, and some small businesses may find it’s worth checking out. In this post, we’ll go over the similarities and differences between Mastodon and Twitter,…
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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
