An animated logo is a great way to make an impression and stand out from competitors. It’s not as simple as fading on or using the classic PowerPoint “circle wipe” transition. George Lucas got away with it, but that won’t slide when you’re marketing your business. There are a few pre-requisites that need to be settled before considering an animated logo.
Do you have a logo?
This might seem like obvious, but your business needs a logo. These days it’s very difficult to think of starting and running a business if you don’t have some kind of brand. Brands are an essential part of running a business because they help to create connections with your customers. There’s a lot to consider in making a logo, but it is a crucial first step.
Do you make video content?
Great, you have a logo, and your business has a clear brand! The next thing to consider is, “How would I use an animated logo?” An animated logo is an amazing asset for several reasons that we’ll look at in a second. However, it only works if you have a video to play it with either at the beginning or the end. If your marketing focus on print media, traditional billboards, social media ads, or magazine ads, you can’t use an animated logo. You need to be utilizing the power of video to properly employ an animated logo. Without diving too far into the weeds, video marketing is a great way to find new clients and to build trust with them. This is going to be the most effective place to put your animated logo.
Are animated logos worth it?
After going over those pre-requisites to make sure you can effectively use an animated logo, the question is now “Why should I use an animated logo?”
- They grab attention.
- They create a strong impression.
- They create curiosity.
- They make your business distinct.
- They engage emotion.
- They feel professional.
They Grab Attention
Which one did you look at first? How many times did you watch it? Imagine this is a business’s logo. Animating it to highlight its features will help grab customers’ attention.
They Create a Strong Impression
Along with grabbing your clients’ attention, your logo creates an impression. First impressions matter, and an effective logo paired with quality animation can give your customers the impression you want them to have. One logo can have multiple styles of animation, but there are often only a few that work the best for your brand.
They Create Curiosity
A good animation keeps viewers engaged, trying to predict the next movement. It can’t take up too much of their time, but just enough to make them curious about your product or service. This curiosity can drive them to your website and boost your engagement. Not only will the animated logo look cool, but it can help your search engine visibility.
They Make Your Business Distinct
No two fingerprints are the same… Many logos can look similar, but your animated logo is a different type of digital fingerprint. A lot of businesses still don’t have an animated logo so getting a quality animation will help you stand out.
They Engage Emotion
Engaging emotion may not be the first thing you think of when you think of an animated logo, but you want people to like what you’re doing. You want a positive emotion to be sparked. If there are negative emotions people will be less likely to want to pursue a relationship with your business. Being aware of everything from colors, satisfying animations, easy to read movement, and an efficient presentation are all things that will help you evoke positive emotion.
They Feel Professional
There are often times where a little extra work results in the appearance of a drastically larger budget and production-value. Using a clean logo animation for your video content is going to feel a lot more professional and trustworthy compared to a business that uses a simple iMovie title or something elementary. You aren’t necessarily unprofessional if you don’t use an animated logo, but sometimes clients’ impressions are more important than reality. If you do great work but present yourself poorly, you’ll likely find less opportunities compared to a business who presents themselves professionally.
Where to Start
From developing a logo to animating one, the creatives at Bold River Marketing can help. We’ll work with you to establish a brand that customers recognize and trust. Give us a call to get started.