Do I Need a Logo?


A blue header image featuring a fake logo in the center and faded other fake logos in the background

One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and understated. No matter the overall style, logos are vital to building up your business. Here are three reasons why.

1. A good logo leads to recognition

Logos are one of the first ways you can make an impression. Whether you’re a part-time plumber trying to grow your business, a local politician running for office, or a full-time accountant ready for more customers, a solid logo will help the audience you’re trying to reach remember you.

How many logos can you think of when you think about well-known fast-food chains? There are a handful that probably come to mind: some golden arches in the shape of an “M,” a young girl with red pigtails, and a royal title sandwiched between two buns to name a few. Those are all examples of the power of brand recognition. Without even mentioning specific names, it’s easy to identify which restaurants are being described. That is the kind of recognition you want to create for your customers.

2. A good logo leads to cohesion

A good logo can serve as the foundation for a whole brand identity. Brand identities usually include things like fonts, colors, and imagery styles that will be used in promoting a business or organization. With a solid logo, it’s easy to match all of the pieces together and create a consistent, cohesive look for your brand. Cohesion aids in recognition, and it also helps convey a sense of professionalism.

3. A good logo leads to distinction

Along with recognition and cohesion, a logo can set you apart from your competitors. A well-designed logo will tell your audience something about your business while showcasing the unique qualities that only your service can provide. It can be tempting to go with what seems to work. Let’s say you’re starting a restaurant that mainly serves burgers. Maybe you want to go with a red and yellow color scheme, because lots of other successful burger restaurants have done that. While it might seem like a good idea, that could wind up confusing your target audience. Staying too similar to your competitors may make it harder for customers to tell your business apart from others.

At Bold River Marketing, we succeed when you do. If you are starting a business or trying to grow one you already started, contact us today for help with logos and other marketing services.  

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