If you’re on social media at all, you’ve probably noticed a lot of brands have joined the trend of making videos. Sometimes the content can seem a little weird, but for the most part these videos are a means of marketing. There are many ways you can market your business through video, and all of them are effective and worth diving into if you haven’t already.
Today, video is becoming the most consumed form of media. Fewer people are watching TV more than they’re watching digital videos on platforms like YouTube, Facebook, and Instagram. Fading are the days where a successful TV advertisement was better than a short video on social media. Because less people are watching TV (and, by extension, advertisements) businesses need to find a different avenue to share about their products or services. Video marketing can put your company on display for a new generation of consumers.
How Can It Help?
With that said, what are the more tangible ways that video can help your company?
1) Build Trust with your Customers
By showing your face and speaking to your potential clients, you can increase their trust in your business. As they form connections with you through your videos, they will be much more willing to buy your product when you ask. They won’t feel like they’re buying from an impersonal business entity but rather are supporting real people.
2) Increase Understanding of Your Product
In conjunction with creating trust, videos allow you to explain what your product is. It’s comparable to when you have difficulty explaining something over a text message, so you give the person a call instead. Now you have the benefit of inflection, body language, and facial expressions to communicate your product and show your customers how great it is! You have the option of diving into long-form or short-form or both types of videos. Each can provide different benefits. See this blog for more detail – Video marketing
3) Video Boosts Your Brand’s Credibility
Videos can improve your brand’s appearance. Whether it is quality audio, an animated logo, or content marketing, customers will subconsciously give your brand more credibility. This means they will trust you more and engage with your content more, creating a snowball effect.
4) Reach a Wider Range of Platforms
Because of how popular video is, it lends itself as a versatile medium. The same video can be used on multiple platforms to reach a variety of consumers. This means it’s less work than cultivating specific material for each platform and thus enables you to be regularly active across the social media spectrum.
5) Improve SEO
SEO, or search engine optimization, is a strategy used to make your website easier to find on search engines. Google tends to prioritize web pages that include videos, so embedding a YouTube link or sharing a video directly through your website can help increase your web traffic. This can expand your business’s reach and create more future customers.
6) Increase Engagement Time
If you have a video on your website and people watch it, they’ll incidentally stay on that page longer than if there wasn’t a video. We know by now that videos tend to hold people’s attention for longer periods than other media. This ultimately makes your website engagement go up and improves your position on search engines’ pages.
7) Video vs. Reading
There was an age before smartphones where reading was the most popular thing to do. Newspaper ads were the way to get customers. Now with smartphones, we spend our time with instant, digital videos. These short videos are the modern “newspaper ads”. Take advantage of them!
Getting Started
You’ve probably heard the phrase, “Any publicity is good publicity.” While there are times where this is the case, there are also times it’s not true. Video marketing works similarly. While having any video content can yield better results than having no video content, that doesn’t mean you can’t miss out on customers if another business has better videos.
Although modern smartphones take passable quality video, you also need to consider the lighting, audio, framing, and any editing. Unless you’ve gone to film school, most people tend to find this very confusing and too much work for their schedule. This is where professional marketing companies come in handy. Our job is to come up with ideas and help you film them to make your company visible. At Bold River Marketing, we help create websites and boost your SEO, but we also specialize in video marketing. We have both the knowledge and the resources to film and edit your content in a quality manner so that you can find your audience across the internet. Send us an email or give us a call to see how we can help your business grow.