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Does Your Business Need an Animated Logo?
An animated logo is a great way to make an impression and stand out from competitors. It’s not as simple as fading on or using the classic PowerPoint “circle wipe” transition. George Lucas got away with it, but that won’t slide when you’re marketing your business. There are a few pre-requisites that need to be…
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What is Branding?
The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how…
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Do I Need a Logo?
One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and…
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