The Importance of Copywriting


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A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product, or simply drawing people to your website, copywriting plays a huge role.

Create connections

Good ad copy can help to connect your audience with your business. Consider your target audience when you’re writing. Use words and phrases that are familiar and meaningful to them to catch their attention. Understand their needs and desires, and tailor your copy so that it speaks to their values and beliefs. Another good way to grab their attention is to do the opposite. Tell them why they’re wrong about your product or service, and hook them that way. Your approach will depend on your marketing goals and your overall brand, but either way, good copywriting can create connections with your audience.

Stand out from your competitors

Good copywriting can help your business stand above all the other businesses that are like yours. Take time to analyze your competitors to see what they’re doing. Assess whether or not their approaches are working and see how you can do it better.

A lot of advertisements can be boiled down to a few basic approaches.

  1. Education — Does the copy inform your audience about your product or service, or tell them something they didn’t know before?
  2. Entertainment — Will your audience laugh at your copy? Will they sit on the edge of their seat, waiting for what’s next?
  3. Inspiration — Does your copy illicit an emotional response from your audience, inspiring them to action or motivating them to try your business?

Chances are your competitors are doing at least one of the above with their copy. You can choose to use the same approach, but do it better, or you can utilize one of the other approaches. Find what works best for your brand and resonates most with your audience.

Establish Trust

Copywriting can be used to establish trust and credibility with your target audience. Providing reliable information in a clear way can show your audience that you are a good source in your field. Once you’ve built that trust, you can ask your audience for reviews, offer referral incentives, and more. As the saying goes “Your reputation proceeds you.” A good reputation can take your small business a long way.

Call Bold River Marketing!

If you’re ready to market your small business, give us a call! We can help you write better copy and promote it across your website, social media, and other places. Connect with your audience, stand out from competitors, and establish trust by using Bold River Marketing.