3 Ways to Encourage Repeat Business


A blue header image with an icon of a 20% off coupon in the center and faded marketing icons in the background

If you’re a small business owner, you probably already know that some of your best customers are returning customers. It’s always exciting to meet new clients and grow your customer base, but there’s nothing like that bond you form with customers who know your business and like it. In this article, we’re going to discuss 3 ways you can encourage repeat business so you can see those great customers over and over again.

Monthly Coupons + Referral Discounts

Discounts are often a great incentive to encourage customers to return to your business. By offering a monthly coupon, you can remind your customers about your business and persuade them to visit again. You can send the coupons through mail, email, or both to reach your customers and put your products or services back on their minds.

Referral discounts can help you to both grow your business and maintain a good relationship with existing customers. By rewarding your customers for referring a friend or family member, you can continue your relationship with that customer and expand your customer base to new people. It’s a win-win.

Punch Cards

Almost any business can benefit from giving their customers a punch card. People love discounts and people love free things. By offering a significant discount or a free product or service for 10, 15, or 20 purchases, you can encourage your customers to continue visiting your business. Just remember that the incentive you’re offering should be of a high enough value to justify the number of punches you’re requiring.

Customer Loyalty Programs

Similar to a punch card, a customer loyalty program can help encourage repeat business. Customer loyalty programs often offer more perks and discounts than a simple punch card. Instead of one punch per purchase, you can give customers a certain number of points. After those points add up to a certain amount, most businesses give the customer a percentage off of specialty items or their whole order. You can design the program to fit your business and appeal to your customers.

Market your Business like a Pro

For more help with marketing your small business, contact Bold River Marketing. We can help you promote your business through web design, social media, videography, and more. Call us today to get started!