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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
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Events for Berks County Businesses
If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…
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Podcast Marketing
Podcasting has become a staple in the online media world. Humanity has a long history of audio-based entertainment. From the days of oral traditions, where storytellers would spin tales, to more modern technology, like the radio, audio has long been an effective way to share information and learn new things. Podcasting as we know it…
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The History of Marketing & Advertising
The history of marketing and advertising extends throughout human history. For centuries, we’ve been making products, marking them, and trading or selling them to others in exchange for some form of currency. While scholars debate certain details, it’s hard to deny the existence of marketing and advertising when you look back over time. The Ancient…
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