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Branding v. Marketing
Marketing and branding are two terms you’ll often hear together. They’re both strategies to help promote businesses and their products or services. While they have some similarities and often work together, there are also important distinctions. Here’s a breakdown of the differences between the two. What is Branding? Branding refers to the process of creating…
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Color Psychology in Marketing
Color psychology is complicated but cool, nonetheless. People’s perceptions of color are influenced by a variety of factors. Personal preference, cultural meaning, differing experiences, and the context of the color’s actual use can all impact how you view a color’s meaning and association. Most colors have a range of both positive and negative associations. For…
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The Pros + Cons of Rebranding
Branding is an important part of any marketing strategy. But what should you do if your marketing isn’t working? Maybe your brand looks too old, or you’ve recently suffered a hit from a public relations crisis. This may be the time to consider a rebrand. What is rebranding? Rebranding refers to a change or changes…
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How to Build a Brand in 7 Steps
Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…
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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand…
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5 Tips for Picking Fonts
Fonts are easily one of the coolest parts of graphic design. There are so many fonts to choose from and people are making more all the time. If you’re new to typography, it can be challenging to sift through so many fonts. Here are 5 tips to help you pick fonts that will elevate your…
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Picking Colors for Your Brand
We’ve already talked about logos, branding, and color systems (be sure to check out those posts if you haven’t yet). In this post, we’re going to talk about 3 different color palettes and provide you with some tips on picking one for your brand. Back to basics For starters, it’s important to know the basics…
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4 Color Systems You Should Know
So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone…
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Picking Promotional Items
One part of marketing that’s been around for decades is the promotional item. Take a quick look around your house or office and you’re sure to find at least one of the following branded things: pens, note pads, stress balls, or calendars. There are, of course, a whole plethora of promotional items available beyond just…
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Designing with C.R.A.P.
Design is, essentially, a system by which you organize information. Good design tells a story or communicates a message in a way that is both easily understood and aesthetically pleasing. It is the intersection between substance and flash. If you’re unfamiliar with design, it can be difficult to determine what makes certain designs effective and…
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