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Mastodon: The New Twitter?
If you’ve spent any amount of time on Twitter recently, you’ve likely heard of a lesser-known platform called Mastodon. It is a different take on the familiar concept of social media, and some small businesses may find it’s worth checking out. In this post, we’ll go over the similarities and differences between Mastodon and Twitter,…
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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
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Drone Photography & Drone Video
There’s nothing like a bird’s eye view from the sky, and with drone photography and video, you can offer that to your customers! Whether it’s real estate photography, video of a large crowd at your event, or opening footage to show the city you work in, drone photography and video provides fantastic value to your…
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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…
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3 SEO Tips for Your Website
We’ve written about Search Engine Optimization (SEO) before, and we’re back with some more SEO tips. There’s a lot you can do to help optimize your website for search engine traffic and this article is not an extensive list by any means. It will, however, give you some more ideas for how you can better…
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5 Thanksgiving Ads to Inspire You
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Thanksgiving is right around the corner, so we’re going to take a look at some fun and inspirational advertising with a Thanksgiving theme. From making you laugh…
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Events for Berks County Businesses
If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…
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How to Write a Blog Post
If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed.…
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Cultural Catchphrases
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anheuser-Busch is a well-known brewing company that distributes beers under a variety of names, including Budweiser and Bud Light. Today we’re going to look at two different…
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Marketing on TikTok
For roughly the last two years, TikTok has blown up on the social media scene. What started as an app for pre-teens (originally called Music.ly) has since gained serious traction among a wide range of users. Unlike its many social media predecessors, TikTok’s popularity seemed to spike practically overnight and, so far, it’s maintaining its…
