How to Write a Blog Post

If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed. … Read moreHow to Write a Blog Post

Cultural Catchphrases

Header image that says "Ad Corner: Cultural Catchphrases"

In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anheuser-Busch is a well-known brewing company that distributes beers under a variety of names, including Budweiser and Bud Light. Today we’re going to look at two different … Read moreCultural Catchphrases

Does My Business Need Marketing?

Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in … Read moreDoes My Business Need Marketing?

Ideas for Engaging Content

As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why … Read moreIdeas for Engaging Content

Marketing on YouTube

YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other … Read moreMarketing on YouTube

Marketing on Twitter

Twitter was founded in 2006. By 2013, it ranked in the top 10 most visited websites (Source). While it is not as popular as Facebook or Instagram, Twitter does boast over 100 million users and maintains it’s place as a social media giant. According to Pew Research most Twitter users fall in the 18-29 year … Read moreMarketing on Twitter

Marketing on Instagram

Instagram first appeared on the social media scene in 2010. It would then go on to explode with popularity, gaining one million users within just two months of its release (Source). Instagram quickly established itself as a social media giant and continues to be one today. Unlike some social platforms, Instagram’s user demographics skew heavily … Read moreMarketing on Instagram

Marketing on Facebook

Facebook has been an internet powerhouse since it came on the scene in the early 2000s. It continues to dominate the digital space in the United States and comes in second as the most used social media platform (trailing behind YouTube). Facebook’s base spans multiple generations, genders, and political alignments, making for a diverse population … Read moreMarketing on Facebook

2 Things You Got Wrong About Marketing

Marketing plays a vital role in running a successful business. Without marketing, your business is likely to plateau or even fail. Below are a couple of misconceptions business owners have about marketing and why you should think about those misconceptions differently. “I’ll market more when I get bigger.” This is a fairly common response to … Read more2 Things You Got Wrong About Marketing