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Color Psychology in Marketing
Color psychology is complicated but cool, nonetheless. People’s perceptions of color are influenced by a variety of factors. Personal preference, cultural meaning, differing experiences, and the context of the color’s actual use can all impact how you view a color’s meaning and association. Most colors have a range of both positive and negative associations. For…
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5 Halloween Ads to Give You a Laugh
In honor of spooky season, we’ve compiled some fun Halloween-themed ads for a new edition of Ad Corner. They’re not too spooky, but feel free to grab a teddy bear or turn on some extra lights before continuing. Here are 5 Halloween ads to give you a jump (or a laugh): 1. Reese’s Peanut Butter…
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How to Build a Brand in 7 Steps
Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…
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The Importance of Copywriting
A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product,…
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The Pros & Cons of Artificial Intelligence
Artificial intelligence (or AI) has been a hot topic for some time now. As more and more new programs are developed, people are asking how AI will affect our online landscapes. Should we dive headfirst into this new technology? Or should we exercise caution and simply dip our toes? Let’s discuss. What is Artificial Intelligence?…
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Keyword Research + SEO
Search engine optimization (or SEO) is a great way to drive more traffic to your small business’s website. Through engaging and helpful content, you can increase your rank on search engines and get more eyes on your business. The more people see your business, the more likely they’ll be to remember it. And remembering is…
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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
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23 Pieces of Marketing Trivia to Ring in 2023
2022 is wrapping up and 2023 is on its way! For this week’s blog, we’ve scoured the internet for interesting marketing and advertising trivia. Use this trivia to dazzle friends and family at a New Year’s Eve party or dominate in trivia-based board games. Or, you know, just read it for fun! Whatever the case…
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5 Holiday Ads to Brighten Your Spirit
The holidays are in full swing and we’ve rounded up some popular, festive ads for this week’s Ad Corner. You’ll laugh, you’ll cry, and you’ll see some great examples of nostalgia in action. Here are 5 Holiday Ads to brighten your spirit: 1. Hershey Kisses — “Christmas Bells” In this simple yet charming ad, we…
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Marketing with Videos
If you haven’t noticed, videos have been taking over the internet. With the rise of popular, video-based social media and the improvement of internet and data speeds, Americans are consuming more and more videos. Videos are a great way to advertise your small business, and not just by making commercials. Below are 3 ways that…
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