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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business. […]
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3 SEO Tips for Your Website
We’ve written about Search Engine Optimization (SEO) before, and we’re back with some more SEO tips. There’s a lot you can do to help optimize your website for search engine traffic and this article is not an extensive list by any means. It will, however, give you some more ideas for how you can better […]
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Cultural Catchphrases
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anheuser-Busch is a well-known brewing company that distributes beers under a variety of names, including Budweiser and Bud Light. Today we’re going to look at two different […]
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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand […]
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Growing Social Media for Small Businesses
One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you […]
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3 Steps to a Google Friendly Site
While all major search engines use some form of search engine optimization, Google is undoubtedly the biggest search engine available. Unlike some search engines, Google strives to promote quality content over fluff. It rewards sites with the most helpful information by giving them higher spots on the results pages. These spots are determined by GoogleBot, […]
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Does My Business Need Marketing?
Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in […]
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Fun Marketing Ideas
Marketing is an essential part of building and running a successful business or organization. Your approach to marketing will often vary depending on your end goal. A good general rule of thumb is to think of marketing as a way of getting people’s attention. It doesn’t have to be stuffy or full of fancy jargon, […]
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Marketing on YouTube
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other […]
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2 Things You Got Wrong About Marketing
Marketing plays a vital role in running a successful business. Without marketing, your business is likely to plateau or even fail. Below are a couple of misconceptions business owners have about marketing and why you should think about those misconceptions differently. “I’ll market more when I get bigger.” This is a fairly common response to […]
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