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What is Branding?
The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how…
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Do I Need a Logo?
One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and…
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