Tag: Marketing

  • A blue header image featuring an icon of a branded tote bag in the center and faded promo product icons in the background

    Picking Promotional Items

    One part of marketing that’s been around for decades is the promotional item. Take a quick look around your house or office and you’re sure to find at least one of the following branded things: pens, note pads, stress balls, or calendars. There are, of course, a whole plethora of promotional items available beyond just…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Picking the Right Social Media Platform

    Marketing on social media can be a great opportunity. 72% of U.S. adults use social media. Of that 72%, around half are using social media daily, and roughly another quarter are using it weekly. There are very few other marketing options that will be able to get you the kind of reach that social media…

    |

  • A blue header image featuring an icon of a blog post in the center and faded blogging icons in the background

    3 Reasons You Should Consider Blogging

    When you set out to create a website for your business, there are several pieces of information to include. One piece that may be less obvious is the blog. Nowadays you can find blogs on virtually any topic. From cooking to photography to looking for Bigfoot to crocheting the perfect sweater, blogs are a great…

    |

  • A blue header image featuring an icon of a person in the center and faded marketing icons in the background

    Some Dos and Don’ts for Social Media

    Social media provides you with the unique opportunity to connect with a wide audience. There are many different social platforms and each one appeals to a different demographic of people. While there are certain things that apply to specific platforms, there are some general rules of thumb that can help you grow your audience across…

    |

  • A blue header image featuring an icon of a logo in the center and faded promo product icons in the background

    What is Branding?

    The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how…

    |

  • A blue header image featuring an icon of hands holding each other with a heart above them in the center and faded helping icons in the background

    Should Non-profits Market Themselves?

    Non-profit organizations, sometimes called not-for-profits, are charitable organizations that do not seek to gain a profit for the owner(s) of the organization. Instead, non-profits raise funds for specific goals or services to meet various needs locally, nationally, and even internationally. There are over 1 million non-profits in the United States (Source: Council of Nonprofits). Just…

    |

  • A blue header image featuring a fake logo in the center and faded other fake logos in the background

    Do I Need a Logo?

    One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and…

    |

  • A blue header image featuring an icon of a house in the center and faded contractor icons in the background

    3 Reasons Why Contractors Should Use Online Marketing

    Contractors, like all small businesses, should have an online presence to make it easier for current and future customers to find them. When you’re a contractor, you typically go to your customers to perform services like plumbing, roofing, or other building repairs. You can’t always rely on a storefront to remind people about your business.…

    |