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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…
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3 SEO Tips for Your Website
We’ve written about Search Engine Optimization (SEO) before, and we’re back with some more SEO tips. There’s a lot you can do to help optimize your website for search engine traffic and this article is not an extensive list by any means. It will, however, give you some more ideas for how you can better…
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5 Thanksgiving Ads to Inspire You
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Thanksgiving is right around the corner, so we’re going to take a look at some fun and inspirational advertising with a Thanksgiving theme. From making you laugh…
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How to Write a Blog Post
If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed.…
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Cultural Catchphrases
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anheuser-Busch is a well-known brewing company that distributes beers under a variety of names, including Budweiser and Bud Light. Today we’re going to look at two different…
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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand…
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Marketing Munchies
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. Anyone who’s spent time in business knows that when a market is saturated with competition, it can be hard to break through and get noticed. Fast food,…
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The History of Marketing & Advertising
The history of marketing and advertising extends throughout human history. For centuries, we’ve been making products, marking them, and trading or selling them to others in exchange for some form of currency. While scholars debate certain details, it’s hard to deny the existence of marketing and advertising when you look back over time. The Ancient…
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5 Tips for Picking Fonts
Fonts are easily one of the coolest parts of graphic design. There are so many fonts to choose from and people are making more all the time. If you’re new to typography, it can be challenging to sift through so many fonts. Here are 5 tips to help you pick fonts that will elevate your…
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Marketing for Churches
Churches and marketing don’t always have a strong association between them. The word “marketing” can feel very business-y. Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market” or “the process or technique of promoting, selling, and distributing a product or service.” While that is true, you can also think…
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