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Events for Berks County Businesses
If you’ve checked out our list of marketing tips, you know one of them is attending local events. Local events can put the name of your small business out there. You can make connections with potential customers, and you can build relationships with other businesses. Through your business, you can also sponsor the events in…
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How to Write a Blog Post
If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed.…
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Marketing on TikTok
For roughly the last two years, TikTok has blown up on the social media scene. What started as an app for pre-teens (originally called Music.ly) has since gained serious traction among a wide range of users. Unlike its many social media predecessors, TikTok’s popularity seemed to spike practically overnight and, so far, it’s maintaining its…
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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand…
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3 Tips for Better Photos
Photography is more accessible now than ever before. Between smartphones and digital cameras, most people have the tools to take good photos at their fingertips. But having the right tools doesn’t necessarily mean your photos will accomplish what you’re trying to accomplish when you take them. Below are 3 tips to help you take better…
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Growing Social Media for Small Businesses
One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…
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What is People-First Content?
Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is,…
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The Mascots of Marketing
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. You’ve seen them. You know them by name. Mascots. Over the years, many businesses have utilized mascots as a way to promote their brand. From Ronald McDonald…
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3 Video Marketing Ideas for Small Businesses
Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for…
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3 Influential Ad Campaigns
In Ad Corner, we’ll take a look at famous advertising campaigns. We’ll analyze what they did and how we can apply those same principles to small business advertising. The United States has been a unique country from its founding. Ours is a land of opportunity and promise, where multitudes of different businesses have formed and…
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