Marketing for Churches

Churches and marketing don’t always have a strong association between them. The word “marketing” can feel very business-y. Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market” or “the process or technique of promoting, selling, and distributing a product or service.” While that is true, you can also think … Read moreMarketing for Churches

Ideas for Engaging Content

As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why … Read moreIdeas for Engaging Content

Marketing on YouTube

YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other … Read moreMarketing on YouTube

Marketing on Twitter

Twitter was founded in 2006. By 2013, it ranked in the top 10 most visited websites (Source). While it is not as popular as Facebook or Instagram, Twitter does boast over 100 million users and maintains it’s place as a social media giant. According to Pew Research most Twitter users fall in the 18-29 year … Read moreMarketing on Twitter

Marketing on Instagram

Instagram first appeared on the social media scene in 2010. It would then go on to explode with popularity, gaining one million users within just two months of its release (Source). Instagram quickly established itself as a social media giant and continues to be one today. Unlike some social platforms, Instagram’s user demographics skew heavily … Read moreMarketing on Instagram

Marketing on Facebook

Facebook has been an internet powerhouse since it came on the scene in the early 2000s. It continues to dominate the digital space in the United States and comes in second as the most used social media platform (trailing behind YouTube). Facebook’s base spans multiple generations, genders, and political alignments, making for a diverse population … Read moreMarketing on Facebook

Picking the Right Social Media Platform

Marketing on social media can be a great opportunity. 72% of U.S. adults use social media. Of that 72%, around half are using social media daily, and roughly another quarter are using it weekly. There are very few other marketing options that will be able to get you the kind of reach that social media … Read morePicking the Right Social Media Platform

Some Dos and Don’ts for Social Media

Social media provides you with the unique opportunity to connect with a wide audience. There are many different social platforms and each one appeals to a different demographic of people. While there are certain things that apply to specific platforms, there are some general rules of thumb that can help you grow your audience across … Read moreSome Dos and Don’ts for Social Media

What is Branding?

The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how … Read moreWhat is Branding?

3 Reasons Why Contractors Should Use Online Marketing

Contractors, like all small businesses, should have an online presence to make it easier for current and future customers to find them. When you’re a contractor, you typically go to your customers to perform services like plumbing, roofing, or other building repairs. You can’t always rely on a storefront to remind people about your business. … Read more3 Reasons Why Contractors Should Use Online Marketing