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Mastodon: The New Twitter?
If you’ve spent any amount of time on Twitter recently, you’ve likely heard of a lesser-known platform called Mastodon. It is a different take on the familiar concept of social media, and some small businesses may find it’s worth checking out. In this post, we’ll go over the similarities and differences between Mastodon and Twitter,…
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A Small Business Marketing Checklist
When you’re starting (or possibly re-starting) your marketing efforts, it’s important to have a plan in place. If you’re new to marketing, though, it may be challenging to know where that plan should start. That’s what this post is for! Below we’ll give you a marketing checklist that you can use for your small business.…
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Marketing on TikTok
For roughly the last two years, TikTok has blown up on the social media scene. What started as an app for pre-teens (originally called Music.ly) has since gained serious traction among a wide range of users. Unlike its many social media predecessors, TikTok’s popularity seemed to spike practically overnight and, so far, it’s maintaining its…
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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand…
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10 Tips for Boosting Instagram Engagement
Instagram is one of the most popular social media platforms in the United States. It can be an excellent place to market your small business and connect with your customers. Building an audience on Instagram relies heavily on the amount of engagement you get through your posts. Here are 10 tips to help you improve…
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7 Tips to Grow Your Twitter Following
Starting a new social media account may seem a little daunting at first, but it can be a worthwhile investment when marketing your small business. Twitter—a social media site that allows you to communicate with small posts—can be a good place to build up a following. Twitter is a great place to put out information…
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Growing Social Media for Small Businesses
One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…
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Marketing for Churches
Churches and marketing don’t always have a strong association between them. The word “marketing” can feel very business-y. Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market” or “the process or technique of promoting, selling, and distributing a product or service.” While that is true, you can also think…
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Ideas for Engaging Content
As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why…
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Marketing on YouTube
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other…
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