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Long Pages vs. Short Pages
When setting up a website that is optimized for SEO, there are a number of questions that must be answered. How many pages should you make? How many keywords should you include on each page? How many links should each page include, and to where should they link? These are all important details and each…
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3 SEO Tips for Your Website
We’ve written about Search Engine Optimization (SEO) before, and we’re back with some more SEO tips. There’s a lot you can do to help optimize your website for search engine traffic and this article is not an extensive list by any means. It will, however, give you some more ideas for how you can better…
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How to Write a Blog Post
If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed.…
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3 Accessibility Tips for your Website
When you set up a website for your small business, there are lots of things to keep in mind. We’ve previously discussed SEO tips and best practices for Google. One of Google’s main goals is to provide users with quality results for the questions they ask, and part of what helps them determine the quality…
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What is People-First Content?
Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is,…
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3 Steps to a Google Friendly Site
While all major search engines use some form of search engine optimization, Google is undoubtedly the biggest search engine available. Unlike some search engines, Google strives to promote quality content over fluff. It rewards sites with the most helpful information by giving them higher spots on the results pages. These spots are determined by GoogleBot,…
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4 Color Systems You Should Know
So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone…
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3 Reasons You Should Consider Blogging
When you set out to create a website for your business, there are several pieces of information to include. One piece that may be less obvious is the blog. Nowadays you can find blogs on virtually any topic. From cooking to photography to looking for Bigfoot to crocheting the perfect sweater, blogs are a great…
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Designing with C.R.A.P.
Design is, essentially, a system by which you organize information. Good design tells a story or communicates a message in a way that is both easily understood and aesthetically pleasing. It is the intersection between substance and flash. If you’re unfamiliar with design, it can be difficult to determine what makes certain designs effective and…
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Should Non-profits Market Themselves?
Non-profit organizations, sometimes called not-for-profits, are charitable organizations that do not seek to gain a profit for the owner(s) of the organization. Instead, non-profits raise funds for specific goals or services to meet various needs locally, nationally, and even internationally. There are over 1 million non-profits in the United States (Source: Council of Nonprofits). Just…
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