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What is Branding?
The word “brand” stems from the burnt markings people once used to signify the ownership of their livestock. In the marketing and design world, branding something still means that you’re marking it—we just use ink and pixels now. A brand’s mark is typically its logo. We’ve talked before about the importance of logos and how…
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Should Non-profits Market Themselves?
Non-profit organizations, sometimes called not-for-profits, are charitable organizations that do not seek to gain a profit for the owner(s) of the organization. Instead, non-profits raise funds for specific goals or services to meet various needs locally, nationally, and even internationally. There are over 1 million non-profits in the United States (Source: Council of Nonprofits). Just…
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Do I Need a Logo?
One of the first things any business or organization needs is a logo. Logos are a visual representation of your business/organization, the services you offer, the products you sell, and anything else that falls under the umbrella of your brand. They can be simple or complex. They can be colorful and bold, or monochromatic and…
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3 Reasons Why Contractors Should Use Online Marketing
Contractors, like all small businesses, should have an online presence to make it easier for current and future customers to find them. When you’re a contractor, you typically go to your customers to perform services like plumbing, roofing, or other building repairs. You can’t always rely on a storefront to remind people about your business.…
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