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3 Tips for Humanizing Your Brand
People want to do business with people. Over the past few years, there have been several initiatives encouraging people to shop local and support small businesses. There are a lot of reasons for this, but one of the main ones is that people want to know who they are supporting by giving a certain brand…
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10 Tips for Boosting Instagram Engagement
Instagram is one of the most popular social media platforms in the United States. It can be an excellent place to market your small business and connect with your customers. Building an audience on Instagram relies heavily on the amount of engagement you get through your posts. Here are 10 tips to help you improve…
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7 Tips to Grow Your Twitter Following
Starting a new social media account may seem a little daunting at first, but it can be a worthwhile investment when marketing your small business. Twitter—a social media site that allows you to communicate with small posts—can be a good place to build up a following. Twitter is a great place to put out information…
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Podcast Marketing
Podcasting has become a staple in the online media world. Humanity has a long history of audio-based entertainment. From the days of oral traditions, where storytellers would spin tales, to more modern technology, like the radio, audio has long been an effective way to share information and learn new things. Podcasting as we know it…
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Growing Social Media for Small Businesses
One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…
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3 Video Marketing Ideas for Small Businesses
Videos are a great way to market your small business online. Across almost all major social platforms, video content outperforms any other type of content. People love videos. Videos are more engaging than other types of online content. They are accessibility-friendly, with both an auditory component for the visually impaired AND a visual component for…
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Does My Business Need Marketing?
Marketing can be hard to quantify. It often takes time to see the results you’re looking for, and it can feel like a lot of trying and failing along the way. You may find yourself asking “Does my business really need marketing?” It does. Here are 3 ways that marketing will benefit your business in…
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Fun Marketing Ideas
Marketing is an essential part of building and running a successful business or organization. Your approach to marketing will often vary depending on your end goal. A good general rule of thumb is to think of marketing as a way of getting people’s attention. It doesn’t have to be stuffy or full of fancy jargon,…
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Ideas for Engaging Content
As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why…
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Marketing on YouTube
YouTube is a unique social platform that offers some cool marketing opportunities. It doubles as a search engine and has its own form of SEO. YouTube also has a vast amount of users, a lot of which use the site daily, and can provide you with some enormous growth potential. And, unlike almost all other…
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