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Inspirational Marketing Quotes
When you’re looking for design and marketing inspiration, it’s hard to beat a good quote. Below we have several thought-provoking quotes from experts in the marketing and design industries. “Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein “Facts tell, and stories sell. And great stories build trust.”…
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Branding v. Marketing
Marketing and branding are two terms you’ll often hear together. They’re both strategies to help promote businesses and their products or services. While they have some similarities and often work together, there are also important distinctions. Here’s a breakdown of the differences between the two. What is Branding? Branding refers to the process of creating…
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3 Ways to Encourage Repeat Business
If you’re a small business owner, you probably already know that some of your best customers are returning customers. It’s always exciting to meet new clients and grow your customer base, but there’s nothing like that bond you form with customers who know your business and like it. In this article, we’re going to discuss…
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3 Big Brand Marketing Tactics for Your Small Business
While there are probably some big-name brands you can think of that seemed to have overnight success, most brands become household names after considerable time and effort. Can you, as a small business, market like a big brand? While you may not be able to spend 7 million dollars on a Super Bowl commercial or…
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Applying Retail Marketing to Your Small Business’s Storefront
Marketing is, in a lot of ways, a form of applied psychology. There are lots of factors that go into a customer’s purchasing decisions. As a small business owner, you can use marketing to guide those decisions in your direction. In this post, we’re going to look at some successful examples of applied marketing that…
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5 Content Marketing Mistakes
Content marketing plays an important role in today’s online world. There are, however, several mistakes a small business can make when it comes to content marketing. In today’s blog, we’re going to cover 5 of the most common content marketing mistakes, and why you should avoid them when you market your small business. 1. Having…
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The Importance of Copywriting
A picture may be worth a thousand words, but it’s hard to advertise your small business using images alone. Copywriting is an important part of marketing, whether it’s the words on a printed ad, the caption on a social media post, or the script in a video. Whether you’re selling a service, promoting a product,…
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The Pros & Cons of Artificial Intelligence
Artificial intelligence (or AI) has been a hot topic for some time now. As more and more new programs are developed, people are asking how AI will affect our online landscapes. Should we dive headfirst into this new technology? Or should we exercise caution and simply dip our toes? Let’s discuss. What is Artificial Intelligence?…
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Reviews are Worth 5 Stars
Scene 1: You just moved to a new town and bought a house. Everything is great until—oh no–there’s a leak in the bathroom! You don’t know the area, you don’t have any friends or family nearby, and you don’t know the first thing about repairing leaks. What do you do? Scene 2: You muster up…
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All About Pay-Per-Click Ads on Google
Of all the search engines out there, Google is easily the biggest. Google offers a lot of great features that small businesses and organizations can use for little to no cost. While these options are great places to start, that’s not all Google has to offer. Among the business listings, optimized search results, and customer…
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