Tag: content marketing

  • A blue header image featuring an icon of a megaphone in the center and faded marketing icons in the background

    5 Content Marketing Mistakes

    Content marketing plays an important role in today’s online world. There are, however, several mistakes a small business can make when it comes to content marketing. In today’s blog, we’re going to cover 5 of the most common content marketing mistakes, and why you should avoid them when you market your small business. 1. Having…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a laptop with a search window open in the center and faded internet icons in the background

    Keyword Research + SEO

    Search engine optimization (or SEO) is a great way to drive more traffic to your small business’s website. Through engaging and helpful content, you can increase your rank on search engines and get more eyes on your business. The more people see your business, the more likely they’ll be to remember it. And remembering is…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a blog post in the center and faded marketing icons in the background

    How to Write a Blog Post

    If you run a website for a small business or a non-profit, a blog can be a great way to improve your site’s SEO. You can show off your expertise, show up in more people’s searches, and show customers important or helpful information. But, that’s enough about why you should blog, which we’ve already discussed.…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a growing bar graph in the center and faded marketing icons in the background

    Growing Social Media for Small Businesses

    One of the best ways to grow a social media audience is through posting consistently. You should post quality content on a regular basis to: We have multiple posts on social media marketing (like tips on picking the right platform, dos and don’ts, and fun marketing ideas). You should definitely check those out if you…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a group of 3 people in the center and faded marketing icons in the background

    What is People-First Content?

    Google recently announced a change in one of their ranking algorithms that will promote people-first content. This is one of many developments they have made to ensure better search results for users. But what is people-first content, exactly, and how does it impact marketing for your small business? People first, then bots People-first content is,…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a thumbs up in the center and faded social icons in the background

    Ideas for Engaging Content

    As you dip your toes into the world of online marketing, you’ll likely hear some buzzwords like “engaging” and “content.” We know we use those terms frequently. But what does that mean, exactly? And how can you, as a small business owner or non-profit representative, create engaging content to market your business or organization? Why…

    Bold River Marketing

    |

  • A blue header image featuring an icon of a blog post in the center and faded blogging icons in the background

    3 Reasons You Should Consider Blogging

    When you set out to create a website for your business, there are several pieces of information to include. One piece that may be less obvious is the blog. Nowadays you can find blogs on virtually any topic. From cooking to photography to looking for Bigfoot to crocheting the perfect sweater, blogs are a great…

    Bold River Marketing

    |