Tag: color palette

  • A blue header image featuring an icon of a paint palette in the center and faded color icons in the background

    Color Psychology in Marketing

    Color psychology is complicated but cool, nonetheless. People’s perceptions of color are influenced by a variety of factors. Personal preference, cultural meaning, differing experiences, and the context of the color’s actual use can all impact how you view a color’s meaning and association. Most colors have a range of both positive and negative associations. For…