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How to Build a Brand in 7 Steps
Branding refers to a group of visual components, written copy, and stylistic choices that work together to create a whole image. While almost anything can have a brand, we’re going to specifically talk about brands for small businesses. We’ve discussed the visual aspects of branding in a previous post, and now we’re going to talk…
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Picking Colors for Your Brand
We’ve already talked about logos, branding, and color systems (be sure to check out those posts if you haven’t yet). In this post, we’re going to talk about 3 different color palettes and provide you with some tips on picking one for your brand. Back to basics For starters, it’s important to know the basics…
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4 Color Systems You Should Know
So, you’ve started a new company. You have a logo figured out. You have some branding in mind. At this point, you’ve likely already picked some colors you want to use. Here is some helpful information about different color systems and how to use them. X marks the spot color Pantone colors, or the Pantone…
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